Process · 12 Oct 2025
Why we still carry a 4×6 silk.
Soft boxes still have to earn flat. A working note on why a hard silk still beats a softbox for portrait work on a clear day.
The journal.
Short notes from the studio — sometimes a working note about a lighting setup, sometimes an opinion about colour management, sometimes a frame we kept thinking about long after delivery.
Colour · 28 Sep 2025
Calibration is the cheapest hire.
An argument for hiring your printer before you hire your second assistant — and what a studio gains from one lab for a working season.
Edit · 14 Sep 2025
The third frame is usually the keeper.
From the latest Atrium shoot — why the third frame in any sequence is the one the sitter trusts the least, and ends up liking best.