Form House.
The brief.
Form House builds quiet residential projects — oak, linen, plaster — and their photography kept shouting. They asked us for twelve rooms across three houses, shot the way the houses actually live: morning light, rumpled bedding, books left open. No styling truck, no flowers that don't live there.
The approach.
We shot each house on its best morning and planned the day backwards from the sun — east rooms at eight, west rooms at eleven, kitchens whenever the coffee was on. One rule governed every frame: nothing enters the room for the photograph. We moved what was there, tidied nothing that a person wouldn't tidy, and supplemented the daylight only twice in two days.
The owners stayed home for all three houses. Two of them now appear in the frames, reading, which the architects initially resisted and now use as their favourite slides.
- Client
- Form House, Hudson NY
- Service
- Spaces & interiors
- Shoot
- 2 days · 3 houses, lived-in
- Kit
- PhaseOne XF · 35mm + 55mm
- Frames
- 12 rooms · daylight only
- Delivery
- Portfolio, press kit, print folio
Twelve rooms, two press features, one waiting list.
The story ran in two shelter magazines and now leads Form House's new-business deck. Their next three projects were photographed the same way — mornings, lived-in, owners included.
